Rui Nunes’s thoughts and ideas

Two years ago, Gary Kelly drew a competitive line in the sand when he decided not to charge passengers for their bags.

The 55-year-old chief executive of Southwest Airlines Co. didn't want employees to face customer wrath for an issue that would have gone against the essence of Southwest.

"We had our niche for a long time," Kelly said in his headquarters office at Love Field in Dallas. "We were the low-cost carrier, the low-fare carrier. Nobody paid much attention to us. Well, that ain't the case anymore."

We have a full hand of good examples. From Steve Jobs from Apple, to Tony Hsieh from Zappos or José Mourinho world's best soccer coach. Critics severely restrict the most innovative ideas or those who breaks the status quo.
Our grave is caved on pages of continuous through down attacks and everyone joins to be one more voice of doom. But if we stay firm and we get the trust from our team and investors we can demonstrate that our path was right all along. The bigger risk is to stay put. Not moving a straw until the world shows that it isn't the same anymore.

Wake up! You need to be confident and true to your thoughts and knowledge. If deep down your guts say that you're right, then go ahead and demonstrate that the fool is the one who maintain everything the same.

See the example of Gary Kelly. Named a fool and now it's respected for his courage to demonstrate that he was right all along.