Rui Nunes's thoughts and ideas

I'm the Country Manager of MediaResponse™ Group, responsible for developing our major online marketing brands to evolve at the Portuguese Market.

My primary goal with this blog is to be of value to you with my experience and insights as well to be open to your questions and different approaches. Feel free to ask me anything! ;-)

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How To Be More Effective In Crisis Situations - Refuse Work

Crise

Sometimes, this all crisis situation can be a real pain for those struggling for survival. I'm not a magician but I can give you a few tips to improve your effectiveness when you need to be more productive than ever.
So, the trick is to be very strict about the service you choose to accept. "Wait a minute!!" - surprise - "Are you saying that for someone to survive in harsh times needs to refuse some work?"

Actually, isn't that simple, but almost. You need to be somewhat picky about the work you accept to be more effective and profitable. 

In other words, you need to occupy your time with work that has the better revenue possible and refuse the other ones that demands more time, even if it is easier. The objective is to make a standard and give the best results for you and your clients.
If you dedicate your time to your best customers you'll provide a better job, get better reputation, which makes you a better payed professional. A virtuous circle!

Most people in desperation will accept every job they can get to make some money, but if they accept everything, soon they will be all cramped with deadlines to accomplish. This results in stress, being tired and not accomplishing nothing.

The choice is yours. Do you prefer having a big meal or working to have some snacks from time to time?

MediaResponse Group is a major sponsor of Online Marketing Event

My company, MediaResponse Group is sponsoring the Online Marketing Event in Lisbon this 17th to 18th this month. Which means tomorrow. ;)

If you wish to come by and have a chat with me or one of my colleagues, you will be very welcome. Also, don't miss the In-Text Advertising Workshop tomorrow afternoon by 16h30 done by Pedro Candeias, our HOTWords Project Manager.

I know it's very short notice, but if you already have purchased your ticket and was planning in showing up, then here's a good chance to exchange ideas with us.

 

Let's Work!

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Do you see all this mess above? It's a photo of my 18th month year old baby girl having a blast on our living room. Just playing without care about the fuss and mess around her. She has 18 months old. She doesn't know what mess, confusion or cleaning up means.
And that's ok.

And seeing this photo I need to say, this is the time of her life. And mine! 

Seeing this photo also reminds me to think on the real important stuff.
The news and feedbacks reminds us that there's a crisis breathing on our necks. That the unemployment rates are raising like a firecracker, ready to explode. It's expected a 21% unemployment rate in Spain until final 2010, just next to me. It's huge.
In Portugal (my home country) things are not so desperate, but still the perspectives are not good.

But seeing this picture above teaches me a lesson given by my baby girl. Focus on what's important. In her case is playing and being happy. In my case, is working on what I enjoy doing and being happy as well. 
My solution for 2010 and 2011 years is basic and simple. Let's Work! Let's work like never before. We need to work more and better than ever, for the same money. If we do this, we can live through this crisis and expect the deserved reward as soon as things get better.