Rui Nunes's thoughts and ideas

So, making it short: They're aiming for easiness of usage and more focused at the main functions, choosing to have less features but being more practical and efficient. And they've got it. 

One of the things I find extremely useful in these web apps or SAAS (Software As A Service) is video tutorial. In these short videos if they are well made, we can grasp the main functions and features, making it simple to understand how to use it and what are the main benefits.

WHY DO I CARE?
But why am I making this huge introduction and free publicity for this products? Well, the first reason is because I really like their stuff and I really recommend it to everyone who need to have an organized information Mojo. The second reason is because, even being a very high user of their products I still didn't get to understand the real power of BackPack™. I've entered this product and watched a few video tutorials but didn't catch the value of using it. Then, all over the sudden I got it, after viewing a simple video never watched before with a fresh eye. And still the video isn't clear about it. I've understood the main value of it because I'm already a heavy user, but if I wasn't then the problem could be bigger.
And this happened with a company that are great making things simple. 

WHAT SHOULD WE DO ABOUT IT?
This is transversal to every company showing their products. I think the main problem is that we assume other people will see it as we do, but they don't. They don't have mine/your background, so don't assume they do. You may loose some interesting clients making these small mishaps.
Sometimes, or better saying, every time we need to make a product description or presentation by written content or rich media, we should be advised by external people. If they understand, then it's most likely to be understood by a bigger majority of people, don't you think?

[Edited] The video embeded was removed since was in auto-play and that can be very annoying you can still get it through the links bellow[/Edited]
When I saw this interview at WebProNews with Mark Risher from Yahoo! Mail system, I couldn't stop myself thinking that this is so simple to understand that I should broadcast to everyone, even those that aren't at the e-mail marketing industry. Social networks is the buzzword at marketing right now. But email is the word that brings results, when its well done, obviously.

As Mark said it, "email is the Killer App for the Web". People use social networking to broadcast to everyone what they're doing, but use e-mail to control the personal or professional messages and to whom are sent. Although we live on a Big Brother world, and almost everything is opened wide, some things are kept personal or inclosure.

People need to have an email account even to login to a social network. People need an email to enter to whatever system that needs to send notifications or whatever. Even one of the most prolific and high growth in popularity and usage blog system in the world (Posterous) has achieved it by having a full posting capabilities through email. Email is user friendly and people are almost born knowing how to use it. So apps are good, social networks are fine but email still rocks in usage, baby! :-)