Rui Nunes's thoughts and ideas

I'm the Country Manager of MediaResponse™ Group, responsible for developing our major online marketing brands to evolve at the Portuguese Market.

My primary goal with this blog is to be of value to you with my experience and insights as well to be open to your questions and different approaches. Feel free to ask me anything! ;-)

Generated Content Stopped Growing VS Social Media Growing

It's So Cute We Just Want To Bite It!

If you search through some media sites you'll come across some news about this topic. Even a recent Forrester Research says that the content being generated worldwide has stopped growing or mainly decreased its flow; on the other hand the social media usage is increasing nonstop by several points in a row.

Well, numbers are just that, numbers. But if you try to analyse the results, you'll see that this brings a huge opportunity for those providing content. 

The social media beast is eager for more content. It's fed by quality content worth spreading.
So, if you provide that kind of content, you're in a roll for success. Learn from the social network at stake, notice that one is different from another, determine what's your goal and provide the correct content to be spread by that network.

Opportunity is there. Grab it!

 

Education, Broadband and data transfer plans as needed as air

Setting up Broadband
Credits of the photo for beefy_n1.

There's no question about it. Broadband and data transfer capacity should be considered as basic needs for evolved Countries as it is the education or health care plans. The power of a country can be measure in the future as the percentage of high end internet users. Just imagine, being well educated and also given the full access to the biggest knowledge data center in the world is what is going to give the major advantage from one civilization to another without it. 

Yes, China, Brazil and other evolving countries have the strength of numbers, but get a look at India. Well educated and with low wages with a great internet access and capacity. It's more probable this country to be a bigger power than China or Brazil if these countries do not invest in educating their youngsters properly and provide broadband access to the big population centers.

Now, let's take a look at the so called big powers like USA or the central Europe countries? USA had a great cable and broadband implementation as also they invested dearly in education. But studies show that they invest great deals of money, but have very low productivity from this investment. This is mainly because their students in general don't realize how a great opportunity having a good education really is. And some critics even say that the educational program in ancient and not adapted to the new reality. They also have a low Mobile broadband implementation, something that England, France, Spain, Germany and Japan just to mention a few had a great deal.
Now let's take a look at Europe's education; there's no doubt about it that they have some of the best universities and sources of knowledge but they're lacking the entrepreneur feeling or the love for risk. In the past 20 years, the majority of the biggest new digital companies came from US, but pay attention to the new growth of startups at places like India, Israel, Turkey or France.

France is an atypical example, since is a big country in Europe with a lot history and a heavy background but there's no doubt about it that some of the most interesting startups had came from french entrepreneurs. They're not very buzzed but sure can make big money out of these businesses.

In short; we need education, teaching entrepreneurship, not being afraid of risk and... essentially, high end broadband and data transfer.

Here's What Microsoft And Apple Need To Do To Beat Google In Search

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Look at this awesome chart from Goldman Sachs about what people really want on a search engine, specially on a mobile platform. This says a lot.