Rui Nunes’s thoughts and ideas

I'm the Country Manager of Canalmail Portugal, the leading media group in Permission E-mail Marketing and Direct Response Strategies.

I'm focusing on e-Marketing and Web Creativity listening, reading and learning a lot. If I can provide some knowledge in exchange that would be a pleasure for me.

These mean machines...

It's amazing how imagination and human aesthetic performance achieve so different solutions for the same objective. To ride free!

Is digital overpass the real life?

Funny how this goes. A few years ago, let's say 2. I was the only one geek enough in my home to be almost every time at a laptop or on my iPhone, making the data flow.
Today, I'm at my couch with the laptop on my knees, but my wife is at the living room with hers and my daughter is at her room with a computer as well. Amazing! This keeps me thinking: Is real life becoming more and more digital?

Well... I don't like the idea. So I'm going to disconnect right away and try to recuperate them as well. 

Let's Work!

Do you see all this mess above? It's a photo of my 18th month year old baby girl having a blast on our living room. Just playing without care about the fuss and mess around her. She has 18 months old. She doesn't know what mess, confusion or cleaning up means.
And that's ok.

And seeing this photo I need to say, this is the time of her life. And mine! 

Seeing this photo also reminds me to think on the real important stuff.
The news and feedbacks reminds us that there's a crisis breathing on our necks. That the unemployment rates are raising like a firecracker, ready to explode. It's expected a 21% unemployment rate in Spain until final 2010, just next to me. It's huge.
In Portugal (my home country) things are not so desperate, but still the perspectives are not good.

But seeing this picture above teaches me a lesson given by my baby girl. Focus on what's important. In her case is playing and being happy. In my case, is working on what I enjoy doing and being happy as well
My solution for 2010 and 2011 years is basic and simple. Let's Work! Let's work like never before. We need to work more and better than ever, for the same money. If we do this, we can live through this crisis and expect the deserved reward as soon as things get better. 

My first Moleskine