Rui Nunes’s thoughts and ideas

I'm the Country Manager of Canalmail Portugal, the leading media group in Permission E-mail Marketing and Direct Response Strategies.

I'm focusing on e-Marketing and Web Creativity listening, reading and learning a lot. If I can provide some knowledge in exchange that would be a pleasure for me.

I just saw this at @imjustcreative and I loved it: Moon Invader watch

This is an amazing design and I'm starting to get into watches. My wife bought me a Tag Heuer Calibre S and I'm delighted with it. A few years back I was a consultant for a watches company and become more aware of this form of "art".

This is on my "want list".

Is digital overpass the real life?

Funny how this goes. A few years ago, let's say 2. I was the only one geek enough in my home to be almost every time at a laptop or on my iPhone, making the data flow.
Today, I'm at my couch with the laptop on my knees, but my wife is at the living room with hers and my daughter is at her room with a computer as well. Amazing! This keeps me thinking: Is real life becoming more and more digital?

Well... I don't like the idea. So I'm going to disconnect right away and try to recuperate them as well. 

Let's Work!

Do you see all this mess above? It's a photo of my 18th month year old baby girl having a blast on our living room. Just playing without care about the fuss and mess around her. She has 18 months old. She doesn't know what mess, confusion or cleaning up means.
And that's ok.

And seeing this photo I need to say, this is the time of her life. And mine! 

Seeing this photo also reminds me to think on the real important stuff.
The news and feedbacks reminds us that there's a crisis breathing on our necks. That the unemployment rates are raising like a firecracker, ready to explode. It's expected a 21% unemployment rate in Spain until final 2010, just next to me. It's huge.
In Portugal (my home country) things are not so desperate, but still the perspectives are not good.

But seeing this picture above teaches me a lesson given by my baby girl. Focus on what's important. In her case is playing and being happy. In my case, is working on what I enjoy doing and being happy as well
My solution for 2010 and 2011 years is basic and simple. Let's Work! Let's work like never before. We need to work more and better than ever, for the same money. If we do this, we can live through this crisis and expect the deserved reward as soon as things get better. 

Give

I consider myself a successful man. I have the family I always dreamed of and I'm a respected professional at my line of work. I'm valuable to my company, my colleagues, my customers and my friends. And since I received so much, I need to give a lot more.
So, I propose myself to find someone that needs some help and just give. Share experience, knowledge and ideas. Share money, share efforts... Just share!
I just receive so much more back.

Coincidence or not, some people are reaching for me and ask my assistance, my help. And it's a big priviledge to have the opportunity to be helpful to someone.

Since two weeks from now, my family has given a lot of stuff. Used and new clothes, toys, tools, gadgets,  money of course and we realized that we collect too much stuff. We don't need so much. So we're providing whatever we don't need or use to people who need it. It's so easy and yet, people still are restraint to their things.

One wonderful idea that my wife thought was to use those points on brand fidelity cards to exchange it for some products that would be useful to someone in need. I didn't think on that before. We collect a lot of points by those cards every time we use it and we exchange it then for some stuff that we don't really need. Yet, it can be so important to other people.
So, my wife exchanged our Pharmacy points by some baby products and we are giving it to the Teenage Mothers Association, my stepdaughter  school aid project. Its so so simple and it can mean the world to those young teenagers with a kid on their arms.
My gas points card is loaded, so I'm exchaging those points for something useful and then give it to an non-profit association.

But I'm still not happy. I want to be engaged on something. So I'm participating at the "Clean Portugal Movement" in my local area and help to gather some trash at the woods. Do something for the community where I live that has giving me so much. 
If you live in Portugal you can join us anytime and be very welcome.

Fortunatelly I can also help people with my expertise and know-how. So, that's how I join some amateur associations and help them with their communication and web necessities. 

I'm a very busy man. Almost don't get time to be with my family, but still it's so important to make a big effort and be of value to someone that needs some kind of help. Share what I get so much.
So I plea: Share something, help someone just for today or tomorrow. You'll see that's addictive. ;-)

P.S: By the way, if you need some help, drop a line and ask. It will be a pleasure to be of use.