Rui Nunes's thoughts and ideas

I'm the Country Manager of MediaResponse™ Group, responsible for developing our major online marketing brands to evolve at the Portuguese Market.

My primary goal with this blog is to be of value to you with my experience and insights as well to be open to your questions and different approaches. Feel free to ask me anything! ;-)

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Searching online advertising

Obox Signature Series

MediaResponse Group is MediaPartner of Salão Internacional de Marketing Online

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We're going to be partners again for "Salão Internacional de Marketing Online" at November 16th and 17th in Lisbon.

It's a full blown summit with several engaging speakers talking about techniques and models of online marketing. 

From Social Media to Mobile Marketing, or from Webmarketing Metrics to Digital Strategy, you can expect several insights from this event.

Check the program right here.

Great Expectations for Email and Social Networks at the 2011 Ad Planning

Arroba

According to a recent survey conducted this November by Strongmail, an email marketing company based in the US, clearly shows that almost two-thirds of companies around the globe will increase spending in email marketing. Now, that's for those claiming that email is dead.
The same study indicates that social network spending is right next to it. 57% claims that they are going to increase their budget in social networks. But the most curious thing is that companies are joining efforts and staff in the same team both for email and social targets. Which means, as I've always supported, social and email marketing should be complementary and not competing. 

Attention, this isn't just for big companies. Small and medium companies are embracing these strategies and seeking to engage with their customers integrating social and email as a crucial strategy. 
You can check the charts and original info right here.

It seems that Online Advertising is rising again! (chart inside) ;-)

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via businessinsider.com

According to a recent IAB data presented a few days ago, it seems that online advertising is peaking again with full strength.

Great advantage again for 47% at search advertising and display getting the rest of 23%. But again, this is just the US market. We need to check Europe's counting don't you think? And Latin America. Let's not forget that Yahoo's most profitable market on search was from Brazil.