Rui Nunes's thoughts and ideas

I'm the Country Manager of MediaResponse™ Group, responsible for developing our major online marketing brands to evolve at the Portuguese Market.

My primary goal with this blog is to be of value to you with my experience and insights as well to be open to your questions and different approaches. Feel free to ask me anything! ;-)

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Why I use Mail.app as my RSS reader of choice?

Mailapp
I'm a big fan of RSS as a great service of content delivery. When I like some blog or content site with interesting articles about a topic that specially interests me, then I try to subscribe through RSS.
Well, why do I prefer this method instead of email or social networks subscribing? Because through RSS I don't miss anything, it's stack in my historical feed, it's in more clean and light version (normally just a few images and content), but specially because I can go check it out when I want, not when it's delivered.

If it's sent by email, is going to be stuffed in thousands of other emails I receive every week, cluttering my inbox and most of the times I wont be having the time to read it with ease. So, it's not very handy for content delivery reading. As I can tell is much more appropriate for special offers or time limited situations that you must act quickly.

Social Networks to follow content sources it's also a big mess. Why? Well, if you follow a lot of people like I do, the timeline is going to be on speed cruise. Which means, it'll be difficult to even see the content, not mentioning having the time to screen it.

So, RSS is always there, when you have some time to feed your brain. And why do I prefer Mail.app to do it?
  • It's simple and fast.
  • Doesn't consume a lot of resources from my Mac.
  • It's seamless to use.
  • Organized.
  • Displays the Unread's in every feed, but still doesn't annoy me with flashy alerts and sounds.
  • Has a little tag for the feeds that I can close or open as I have the time or not to read it.
  • Even with a very large subscribing list of feeds it still feels easy to squatter and choose the reading of the day.
  • It's always there (yes I know I repeat this one).

So, RSS is dead? Long live RSS.

And my migration to Mac is greater than ever. Now, Exchange services better on Mail.app than Entourage!

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These few days, my company corporate e-mail services have changed their Exchange Services Provider and the new one doesn't have Mac Support. They don't work with Macs and don't have special configurations for Macintosh.
This could demand my re-migraton to Microsoft eco-system all over again, right?
Actually, NO!

Why? Because, the problem was not about Exchange configurations. It was the Microsoft Entourage configurations necessities that didn't worked with what our provider has given us.
So, what did I to solve this thing? I've opened my Mail.app which I already used for personal e-mail accounts and create my business account on the fly.
It was not complex, it even asked few data than the Outlook for Windows version. And it worked perfectly. Now I have my e-mails being handled more effectively by Mail.app, my Contacts synced with AddressBook.app and my Appointments all sync with iCal.app.
It's tremendous, even better and easily work with Exchange Server in a Snow Leopard environment.

Now, I don't use Entourage anymore, reason why I had bought Office for Mac before (they didn't sold it in separately in my country). So, when I need to upgrade or whatever, I just pass to iWork from Mac and that's it.

Microsoft shouldn't be worried. I'm just a single user. Just one person. They still have the OS and Software leadership... don't they?

ATTENTION: The trademarks, logos and other mentions to corporate or other, are propriety of their respective owners. Their mentions were for descriptive example and I can remove them if asked by the respective owners.