Rui Nunes's thoughts and ideas

I'm the Country Manager of MediaResponse™ Group, responsible for developing our major online marketing brands to evolve at the Portuguese Market.

My primary goal with this blog is to be of value to you with my experience and insights as well to be open to your questions and different approaches. Feel free to ask me anything! ;-)

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Searching growth

Obox Signature Series

It seems that Online Advertising is rising again! (chart inside) ;-)

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via businessinsider.com

According to a recent IAB data presented a few days ago, it seems that online advertising is peaking again with full strength.

Great advantage again for 47% at search advertising and display getting the rest of 23%. But again, this is just the US market. We need to check Europe's counting don't you think? And Latin America. Let's not forget that Yahoo's most profitable market on search was from Brazil.

Twitter isn't losing growth... just the opposite!

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People are analyzing twitter statistics and already claiming twitters death. As claimed e-mail marketings death.
How wrong... again!

Twitter isn't losing usage and growth. On the contrary. What's happening it's a transition from the web version to the apps version.
Let's face it... Using twitter through their pages it's a pain. Seesmic Web Version is so much better... and Loic (Seesmic founder) has just posted an article mentioning an increasing growth by 30%/month. It's huge.
The fact is, savvy people are using the app's versions. Why? Because it's more convenient, more powerful to keep track and filter the huge following lists by topics and keywords. The functionalities are extremely better through the apps than through twitters web version.
That's the reason. It's not a decline. It's an adaptation...