Wired international subscribe feature #fail
I've just received it an e-mail offering a great subscribe package for the Wired Magazine, which I actually like. I'm not a fan, but some articles are very curious and interesting. So, for the offering of a digital subscribing year package for 10$ I would buy it. But when I click on the promotion I reach a purchase package that explains that was only a US promotion. It offers a link to non-US residents and what a surprise. My only option, since I'm in Europe is to pay 70$.
Let me get this straight. The non-US residents I suppose it's a paper copy to have such a price difference. Or else is pure dementia. The information on subscription site is not entirely clear and I still don't know for sure if it is an e-mailed version or an traditional mail delivery. Do they think that people don't search and figure out that price difference? Now, I have a strong bitter feeling against a magazine which I actually liked, but this attitude towards their customers is idiotic.
I understand that they don't want to make competition between the different country versions. For instance with the UK edition which costs an astounding USD76$. Even more expensive. Is it so costly to send a digital version?
Wake up. Today, we can see a Mashable or a TechCrunch, or a Gizmodo, or a thousand other sites to receive the same or even better info. And for free... so far. So, this isn't the answer to prevent the exodus from paper to digital. By the contrary. May the Condé Nast publishers understand this someday!
Here's a tip. Make a digital version readable in several supports like iPhone, PC, Mac, Android, Kindle and so on... And cut the price a big chunk. Like the USD$10 you're charging the US residents.
