Rui Nunes's thoughts and ideas

I'm the Country Manager of MediaResponse™ Group, responsible for developing our major online marketing brands to evolve at the Portuguese Market.

My primary goal with this blog is to be of value to you with my experience and insights as well to be open to your questions and different approaches. Feel free to ask me anything! ;-)

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2011 (24)
2010 (63)
2009 (48)
2008 (28)

Searching crisis

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Let's Work!

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Do you see all this mess above? It's a photo of my 18th month year old baby girl having a blast on our living room. Just playing without care about the fuss and mess around her. She has 18 months old. She doesn't know what mess, confusion or cleaning up means.
And that's ok.

And seeing this photo I need to say, this is the time of her life. And mine! 

Seeing this photo also reminds me to think on the real important stuff.
The news and feedbacks reminds us that there's a crisis breathing on our necks. That the unemployment rates are raising like a firecracker, ready to explode. It's expected a 21% unemployment rate in Spain until final 2010, just next to me. It's huge.
In Portugal (my home country) things are not so desperate, but still the perspectives are not good.

But seeing this picture above teaches me a lesson given by my baby girl. Focus on what's important. In her case is playing and being happy. In my case, is working on what I enjoy doing and being happy as well. 
My solution for 2010 and 2011 years is basic and simple. Let's Work! Let's work like never before. We need to work more and better than ever, for the same money. If we do this, we can live through this crisis and expect the deserved reward as soon as things get better. 

Crisis? I'm launching more projects and companies than never before

Once again I need to say this: When everybody is shouting: "Watch out, there's a crisis!!", that's the best time for entrepreneurship.
Since the markets fall down and the famous economical crisis show her face, I've been launching new projects and starting or seeding new companies than never before.
Maybe its just me and I'm crazy... or not.

The opportunity is there all the time. But people seem to become blind and hysterical by the mass panic. 
Of course we need to be careful and weigh the pros and cons of any project. But we still had to do it when the market prospects were better. That's a lousy excuse.
If a project, company or idea is really good, it will prosper in bad and in good environments.

So, take your hands from your deep pockets and do something for yourself and for the your country economy. Look at this news (In Portuguese): "Portuguese withdraw more than 2 billion euros from ATM machines on the Christmas time".
What's your excuse?