As people may already know, if not here's the heads up, I work for
Canalmail. A Permission Based Services Company, started in 2000 and with main headquarters located in Madrid, Spain.
Since as I remember, my company has a very clear goal: Make our clients profit and still maintain a great service for our subscribers. It's a tough job, but can be accomplish.
To do so, we need to respect every part of the game and the players. And have a good set of cards (in these case tools) to help provide a great service.
This is why I'm so proud for helping launching a breakthrough new service in Portugal, from a recently acquired Brazilian company named
HotWords. It's the
in-text advertising on the most refined usage.
Improved by several years on the competitive Latin American market, the technology is superb and the team behind it is tireless to keep improving the user experience and then make a remarkable sensation, making it a great medium for the brands that use this system.
It's the market leader on their implemented countries and I hope to help their approach to the Portuguese market as well. Already we've got great partners that share our enthusiasm and one of them, the leading free newspaper in the country
Destak.pt has already implemented our technology on their site. The other partners are also integrating as we speak and expect to be on full cruise by the end of the month.
The idea behind it is very simple. Contextual Advertising relevant by site category and specific keywords and expressions. Not intrusive and right inside the content. I'm thrilled... Our first premium customer was
Canon with their new Digital Cameras Video Ads that are getting great feedback about it.
I'm very excited with this new Company project, which have the best task-team of whom I'm so proud of.
Hope to have more feedback in a few weeks.
