Rui Nunes's thoughts and ideas

I'm the Country Manager of MediaResponse™ Group, responsible for developing our major online marketing brands to evolve at the Portuguese Market.

My primary goal with this blog is to be of value to you with my experience and insights as well to be open to your questions and different approaches. Feel free to ask me anything! ;-)

This is a too good article from Seth Godin to let go!

This is too good to let go, without sharing it to you properly. Seth Godin has so interesting remarks and ideas about how to properly organize an enjoyable and profitable event that you must read this points:

I've been to a bunch and here's what I've learned, in no particular order:

  • Must be off site, with no access to electronic interruption
  • Should be intense. Save the rest and relaxation for afterwards
  • Create a dossier on each attendee in advance, with a photo and a non-humble CV of who they are and what they do and what their goals are
  • Never (never) have people go around a circle and say their name and what they do and their favorite kind of vegetable or whatever. The problem? People spend the whole time trying to think of what to say, not listening to those in front of them (I once had to witness 600 people do this!!)
  • Instead, a week ahead of time, give each person an assignment for a presentation at the event. It might be the answer to a question like, "what are you working on," or "what's bothering you," or "what can you teach us." Each person gets 300 seconds, that's it.
  • Have 11 people present their five minutes in an hour. Never do more than an hour in a row. The attendees now have a hook, something to talk to each presenter about in the hallway or the men's room. "I disagree with what you said this morning..."
  • Organize roundtable conversations, with no more than 20 people at a time (so if you have more attendees than this, break into groups.) Launch a firestarter, a five minute statement, then have at it. Everyone speaks up, conversations scale and ebb and flow.
  • Solve problems. Get into small groups and have the groups build something, analyze something, create something totally irrelevant to what the organization does. The purpose is to put people in close proximity with just enough pressure to allow them to drop their shields.
  • Do skits.
  • Have a moderator who is brave enough and smart enough to call on people, cut people off, connect people and provoke them in a positive way.
  • Invite a poker instructor or a horseshoe expert in to give a lesson and then follow it with a competition.
  • Challenge attendees to describe a favorite film scene to you before the event. Pick a few and show them, then discuss.
  • Don't serve boring food.
  • Use nametags at all times. Write the person's first name REALLY big.
  • Use placecards at each meal, rotating where people sit. Crowd the tables really tightly (12 at a table for 10) and serve buffet style to avoid lots of staffers in the room. Make it easy for people to leave boring tables and organically sit together at empty ones.
  • Do something really interesting after 10 pm.
  • Serve delicious food, weird food, vegan food, funky food. Just because you can.
  • Don't worry about being productive. Worry about being busy.
  • Consider a tug of war or checkers tournament.
  • Create an online site so attendees can check in after the event, swap email addresses or post promised links.
  • Take a ton of pictures. Post them as the advance progresses.

Here's the goal: new friends. Here's the output: a new and better to-do list.

This original content from Seth Godin. You can check it here.

This is original content from Seth Godin at his blog. You can and must check it. It's a great help for those willing to make a good event.

Fast to criticize, last to congratulate

Marissa Mayer
Photo of JD Lasica

Here's the thing. People rush to prejudgements and be very critic about something without investigating further. The bad thoughts are the first ones coming to mind and people almost struggle to be the firsts with an inflamating comment at a medium.

Here's an example I've stumbled a few days ago. Marissa Mayer, the head of Search Departament at Google was appointed to lead the Local Programs (Localization and so on), leaving the previous Departament. Rapidly and based on comments from "someone" not identified but described as a Google Employee, news sites were fast to propagate the news as if Marissa had been demoted. If you check the comments in these articles, several people just rampage saying that she deserved to be demoted since she lost the run for Facebook's agreement to search their users as Bing has succeded and that she was having lucky so far, because of her looks and by being with the market leader. Well, I don't really know if this is true or not, but I don't make assumptions or fast judgements if I don't research a bit more or learn a lot about a company's methods or a person's background and capabilities. For what I've checked in some other sites and professionals of this sector, opinions are that she's actually a very good professional. So, why alleging that she's heading some department because of her looks and so on? Is it based on a real situation? Hardly!

I need to have experience on something to make some kind of remarks.

This is what I think people tend to forget and just don't care about. It's very easy to make comments about some sort of subject that brought our attention with a light mind, but get over it.
What's even more wrong to me is to see some media just posting something that is being rumoured in a kind of writing that people tend to believe as an absolute truth.
A few years ago, newspappers were considered respectful and credible organizations with hundreds of journalists all dedicated to investigate their stories and check every source. Even trying to hear both parties of a question. Something tells me that it's being lost. Why? Well, we live in a fast information flow and the breaking news sites are the most visited. Because they break the news faster. But we really need to get the investigation journalism and old school stories where we check everything very well before writing an article.

Interesting that Jason Calacanis, a notorious web content entrepreneur, famous for starting up with Weblogs,Inc and Mahalo Inc, to name a few, is claiming precisely that. We have a great ammount of news breakers but not enough well written researched stories. Maybe there's a very large and profitable niche here, and press groups are in the best situation to dominate it, because they have the professionals, the methods and the structure. All they need to do is to understand that this is a new medium, not exactly the same as the paper product. There are some different good practices they need to dominate before starting a project like this.

Humm, what are your thoughts about it? Do you have anything to add? I'll appreciate your insight.

Do you want more quality or more regularity?

It's been a while since I post anything at my blog (since 5th July).
The cruel truth is: I'm busy! I dedicate my time to work (I run three companies) and my family.
It's the spare time that I publish something I want to share at the blog. Also, I've discovered a changing paradigm: If I want to spread something I really care to the people that follows me, I use the twitter or facebook accounts.
The blog is to have a complete and thoughtful dissertation about an issue. Or several issues.

It's was a coincidence that some of the people I follow reached the same conclusions. Loic le Meur (founder and CEO of Seesmic and Le Web conference) had a recent post about precisely that. Paraphrasing Loic and also Justin Kownacki, do you prefer to read low quality posts on regular basis or a more profound and thoughtful post on a lesser frequency?

Reading the comments on both articles and making a quick search for other similar articles, the response is almost the same: Quality is better than frequency! But most important, for me to stay passionate about writing here, I need to insert my believes in every thing I do. And I'm a strong believer that it's better to just publish things I really care about and I have something meaningful to say. It's a question of respect. Respect for you as a reader, respect for the issues I mention and also, respect for me.

So, making this clear, I'll continue to post, but just when I have the time and something I can explore, make the complete homework and expose my ideas about it.

Please, if you have something to say about this, make use of the comments section. It's there for some reason. ;-)