Rui Nunes’s thoughts and ideas

I'm the Country Manager of Canalmail Portugal, the leading media group in Permission E-mail Marketing and Direct Response Strategies.

I'm focusing on e-Marketing and Web Creativity listening, reading and learning a lot. If I can provide some knowledge in exchange that would be a pleasure for me.


Searching Apple

Obox Signature Series

If there would be a reason to have an iPad this is the one: MARVEL Comics

via mashable.com

I've already said before that I would by an iPad as soon as it would be available on 3G. But this news, that I already expected before, about the coming of Marvel Comics to the iPad is fantastic.

Here's What Microsoft And Apple Need To Do To Beat Google In Search

via businessinsider.com

Look at this awesome chart from Goldman Sachs about what people really want on a search engine, specially on a mobile platform. This says a lot.

And my migration to Mac is greater than ever. Now, Exchange services better on Mail.app than Entourage!

These few days, my company corporate e-mail services have changed their Exchange Services Provider and the new one doesn't have Mac Support. They don't work with Macs and don't have special configurations for Macintosh.
This could demand my re-migraton to Microsoft eco-system all over again, right?
Actually, NO!

Why? Because, the problem was not about Exchange configurations. It was the Microsoft Entourage configurations necessities that didn't worked with what our provider has given us.
So, what did I to solve this thing? I've opened my Mail.app which I already used for personal e-mail accounts and create my business account on the fly.
It was not complex, it even asked few data than the Outlook for Windows version. And it worked perfectly. Now I have my e-mails being handled more effectively by Mail.app, my Contacts synced with AddressBook.app and my Appointments all sync with iCal.app.
It's tremendous, even better and easily work with Exchange Server in a Snow Leopard environment.

Now, I don't use Entourage anymore, reason why I had bought Office for Mac before (they didn't sold it in separately in my country). So, when I need to upgrade or whatever, I just pass to iWork from Mac and that's it.

Microsoft shouldn't be worried. I'm just a single user. Just one person. They still have the OS and Software leadership... don't they?

ATTENTION: The trademarks, logos and other mentions to corporate or other, are propriety of their respective owners. Their mentions were for descriptive example and I can remove them if asked by the respective owners.

The Danger of Being the Company Star

I'm reading the news about the almost certain new Apple's netbook tablet as well as the possible lack of health of Steve Jobs and I can't stop wondering about how can a company's superstar be so directly influential.

Obviously, until today, Steve Jobs is the human face of Apple. Those few keynotes presented by Phillip Schiller was lacking the magic and the brilliant communication of their CEO. He's charismatic and has the status of a superstar in their medium.
So, is this good for the company?
It went very well for Apple so far, but these news about his health made some doubts about the company's future. The investors are trembling every time some news about it is brought up. And people forget the fact that Apple is more than one person. The products are made by several thousands excellent professionals.

Same thing occurred when Bill Gates went absent from Microsoft. And still is connected as Chairman.
When a company or a brand is completely connected to one charismatic and famous person, it can be very good when things go well, but this umbilical string can be very damaging when some misfortune occurs to that particular person. Imagine that instead of Jobs or Gates it was Bernie Madoff, or even more recently Tiger Woods. Their actions can be decisive for their businesses.

Imagine the responsibility. Imagine that Sir Richard Bronson of Virgin International went rogue. So, the question is... the benefits of having a star as a leading commander of a company are more valuable than the potential losses from their actions or misfortunes?

By the way: I enjoy not being a star. ;-)