Rui Nunes’s thoughts and ideas

I'm the Country Manager of Canalmail Portugal, the leading media group in Permission E-mail Marketing and Direct Response Strategies.

I'm focusing on e-Marketing and Web Creativity listening, reading and learning a lot. If I can provide some knowledge in exchange that would be a pleasure for me.


Searching advertising

Obox Signature Series

This is one of the most accomplished ads to the target in mind!

via youtube.com

It's incredible how the emotions can be brought to life on an ad and really change mindsets. It's memorable!

It seems that Online Advertising is rising again! (chart inside) ;-)

via businessinsider.com

According to a recent IAB data presented a few days ago, it seems that online advertising is peaking again with full strength.

Great advantage again for 47% at search advertising and display getting the rest of 23%. But again, this is just the US market. We need to check Europe's counting don't you think? And Latin America. Let's not forget that Yahoo's most profitable market on search was from Brazil.

The eye-wear brand Moss undresses a model to advertise the product

via meiosepublicidade.pt

I'm always checking new creativities, ideas, advertising whatever, because it's my line of work.
But, today, I've received this news (in portuguese) that the eye-wear brand Moss has undress a sexy model to demonstrate (get this) that women can also be sexy by their eyes and eye-look than just for the complete package (you know, from head to toes). So, let me get this straight: They are posting a naked woman to demonstrate that they are sexy... because of the spectacles on her eyes.
Right... it makes sense.