I'm the Country Manager of MediaResponse™ Group, responsible for developing our major online marketing brands to evolve at the Portuguese Market.
My primary goal with this blog is to be of value to you with my experience and insights as well to be open to your questions and different approaches. Feel free to ask me anything! ;-)
This is a great collection of Printed Ads gathered by DesignYourWay.net in a showroom on how Sex helps selling the brand, the message, the product!
It isn't linear. Sometimes can be a backlash, but if it is well done, at least it won't be indifferent. Well, if people doesn't abuse of course and then becomes almost the same scenery every time.
Enjoy! ;-)
Original photo by Brian J. Matis
Fact: If you have a focus like a Holiday Season where everybody is integrated it becomes extremely easy to communicate through them. It’s like every person have a common sports team. Is cultural linking.
So, why aren’t you using it at your favour? A few years ago (dare I say 1 year?), everybody was using the Holiday Season to have a more effective digital marketing strategy. Today, it’s so different.
We have special discounts, promotions and so on, but we seem to have lost our capability to engage with others through this excellent opportunity.
Let’s make something straight: This isn’t an excuse to elude people. It’s just a way to engage with people using the same interests and sentiments.
But if we do things the right way all can benefit. Why can’t we talk the same language as everybody?
So, if you want to take advantage this season, start designing your communication to approach people the right way. We’re almost there.
My company, MediaResponse Group is sponsoring the Online Marketing Event in Lisbon this 17th to 18th this month. Which means tomorrow. ;)
If you wish to come by and have a chat with me or one of my colleagues, you will be very welcome. Also, don't miss the In-Text Advertising Workshop tomorrow afternoon by 16h30 done by Pedro Candeias, our HOTWords Project Manager.
I know it's very short notice, but if you already have purchased your ticket and was planning in showing up, then here's a good chance to exchange ideas with us.
When I was passing this street I see a huge outdoor ad from Opel Meriva introducing the new open wide doors.
Nice touch!
It's incredible how the emotions can be brought to life on an ad and really change mindsets. It's memorable!
According to a recent IAB data presented a few days ago, it seems that online advertising is peaking again with full strength.
Great advantage again for 47% at search advertising and display getting the rest of 23%. But again, this is just the US market. We need to check Europe's counting don't you think? And Latin America. Let's not forget that Yahoo's most profitable market on search was from Brazil.
I'm always checking new creativities, ideas, advertising whatever, because it's my line of work.
But, today, I've received this news (in portuguese) that the eye-wear brand Moss has undress a sexy model to demonstrate (get this) that women can also be sexy by their eyes and eye-look than just for the complete package (you know, from head to toes). So, let me get this straight: They are posting a naked woman to demonstrate that they are sexy... because of the spectacles on her eyes.
Right... it makes sense.
