Rui Nunes's thoughts and ideas

I'm the Country Manager of MediaResponse™ Group, responsible for developing our major online marketing brands to evolve at the Portuguese Market.

My primary goal with this blog is to be of value to you with my experience and insights as well to be open to your questions and different approaches. Feel free to ask me anything! ;-)

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Obox Signature Series

What it means to be a Trust Agent and the inherent responsibility

20

I'm going to be at TEDxEdges Event this October 1st since I'm really interested at the idea and the pannel gathered. Also, André Marquet, the curator of this TEDx show was very keen in showing up the advantages. 

But was it the big reason for me to be at this event? Actually the main reason was because André has been referenced by Ricardo Sousa, the founder of SWITCH Conference, a previous event that my company also sponsored. I say also because we're also supporting TEDxEdges this year.
The fact is that Ricardo has credits with me by being a Trust Agent (referenced to Chris Brogan book - affiliate link by the way). I trust his judgement, because he's open, frank and keep up with is word every time we interact. So earned my respect by what we've done together but also because I follow what he writes, what he does online in social media, blogs and so on and maintained always the same type of character. This gives him credit and when he mention someone to me as an interesting person to talk to, I'll accept it.

It's an advantage that he has earned but also a huge responsibility to keep up. To maintain this status quo with me and other people that trust him, he needs to really think that what he's recommending has actual value to me or my business. Trust is something that it's difficult to reach, but very easy to lose.
Great job Ricardo and André. I'm looking forward to see you tomorrow.
Are you coming? If so, come and see me for us to talk. 

Great Outdoor Advertising from Opel

Photo

When I was passing this street I see a huge outdoor ad from Opel Meriva introducing the new open wide doors.
Nice touch!

Quality!

Attention to detail

So, here's the thing: Quality has won. This means a big responsibility!
This means that I need to provide excellent posting quality every single time.

Does that scares me? Sure it does!
Does that give me more stamina to accomplish that? Oh yeah!

So here's the thing. When I make such goals it's like a big guideline for me to follow every single day. This is a great guideline for everyone to follow through: quality!
When you aport quality to everything you do, speed and short deadlines explode in a million pieces and a sudden light come above the rubbles. Whow... this is too spiritual. I didn't mean that.

What I mean is that quality isn't something that we can do just from time to time. This is something that we need to treasure and make it grow every single day. Let it make part of yourself. Be a personal characteristic. Make it your character.
My family were very humble with few resources as I grew up, but something they accomplish very well. The family values. One of several of those values has being something that has followed me ever since: "If you're going to do something, do it right!" it doesn't matter if it is to dump the trash or drive the car to work, or even make a blog post. Make it right. Try to do the best you can do in everything you do. It can be very tiring and it can even be annoying for the ones around you. But in the end, it has become what you are. So, were talking about you... or me in this case.

The pursuit of perfection (even if we know that there is not such thing) and quality are two different things. But it can touch each other in some aspects.

I know that my blog can be improved, my blog posts definitely need improvement, but I'm working on it. Always trying to raise the boundaries. It's just me. Stay tuned ... I thank YOU, very much for the attention granted.