Rui Nunes's thoughts and ideas

I'm the Country Manager of MediaResponse™ Group, responsible for developing our major online marketing brands to evolve at the Portuguese Market.

My primary goal with this blog is to be of value to you with my experience and insights as well to be open to your questions and different approaches. Feel free to ask me anything! ;-)

This is why we need to trust our guts even if the critics dig our grave expecting the worst!

Two years ago, Gary Kelly drew a competitive line in the sand when he decided not to charge passengers for their bags.

The 55-year-old chief executive of Southwest Airlines Co. didn't want employees to face customer wrath for an issue that would have gone against the essence of Southwest.

"We had our niche for a long time," Kelly said in his headquarters office at Love Field in Dallas. "We were the low-cost carrier, the low-fare carrier. Nobody paid much attention to us. Well, that ain't the case anymore."

We have a full hand of good examples. From Steve Jobs from Apple, to Tony Hsieh from Zappos or José Mourinho world's best soccer coach. Critics severely restrict the most innovative ideas or those who breaks the status quo.
Our grave is caved on pages of continuous through down attacks and everyone joins to be one more voice of doom. But if we stay firm and we get the trust from our team and investors we can demonstrate that our path was right all along. The bigger risk is to stay put. Not moving a straw until the world shows that it isn't the same anymore.

Wake up! You need to be confident and true to your thoughts and knowledge. If deep down your guts say that you're right, then go ahead and demonstrate that the fool is the one who maintain everything the same.

See the example of Gary Kelly. Named a fool and now it's respected for his courage to demonstrate that he was right all along.

This is one of the most accomplished ads to the target in mind!

It's incredible how the emotions can be brought to life on an ad and really change mindsets. It's memorable!

Things I love

It's been a while since I last posted here. It's like a list of priorities and on my agenda, posting on a blog it's on the middle scale.
Sorry if I'm being rude and seem a little disrespectful for my blog readers attention and caring about what I write, but I'm being completely frank about it. On top list there's my family, then there's my job and responsibility to my co-workers, my management team, my clients, and my investors (this isn't in any particular order of preference, or then again it could be). Only then, I can think on writing a post.

Straighten that up, here's what I want to say today.

I'm having a lot and I mean a lot of work lately. Time is precious and sometimes it seems short. But nothing that a lot of discipline and agenda don't manage.
However, there's some things that come in handy for helping achieve our goals on a more precise, quick and professional manner. Here's a list of things that enjoyed having for helping me solve these increase of work.

My e-mail. When someone learns how to work effectively with this incredible communication and logging machine it's an incredible tool. Later on (if I get the time for it) I'll post some of my techniques to accomplish most productive day with an email account. Some of my accounts are served by an Exchange system which is great by the way, and others are managed by Google GMail. Both of them are... well, everywhere! I get my synced emails on my mobile, my laptop, my desktop, web browser, on apps, on the cloud, everywhere! And always the same no matter what device I use. This is something. 

My 1Password account. No matter where I am, I get access to my logins, passwords, sensitive data, etc, etc from any online connection through a seamless application accessible from everywhere and that makes my life so much easier.

My Evernote account. Talking in get everything with you. Evernote is the most easy and powerful notebook ever. They have apps and plugins for almost every device or system. And just in case, they have a web access to be reached from literally everywhere.

My Macbook Pro. There's no doubt about it. I used a PC since my first working days and about 5-6 years ago I've changed to a Mac and that was one of my best decisions ever. It's expensive (comparing to a PC price), but the stability, power using and incredible resistance to very heavy usage working days makes any penny worth it. From my experience in using several PC brands is that I would reformat my PC 3 times every one year of usage and even though I would have tremendous crashes in the middle of my work which would be lost. For those mocking about the several re-formats needed, I'm a really heavy user. I use graphic software (Adobe is a tremendous supplier ;-)), e-mail platforms, coding software and social networks apps all opened at the same time and beefing like crazy. Try doing that on a laptop PC! ;-) Really... In a regular basis.

My iPhone. It's great to keep up with almost every one of my services in a mobile device so powerful and easy to use as this one. It just lacks a better battery life, but it's expected this drain of "juice" with so much capabilities and downloading data like crazy. I can actually make almost any web solution with this device, except coding stuff that envolves more hardware and software capacities. Comparing to other devices like Blackberry and Google Android, the user experience is beyond compare and work flow is richer.

My Adobe Software. I've got almost full package from Adobe and I couldn't be more happy with it. Dreamweaver is simply the most productive app to deploy code. Photoshop is simply the most capable for digital make-up and Illustrator does is job without lack of features.

My Seesmic Desktop app. If what you need is a single app to stay updated about several social networks, then Seesmic seems the best choice. Very user-friendly and with powerful features, it's navigability the strong point. The web version though doesn't have multiple social network accounts. Then HootSuite is the best choice.

My Family. They put up with a lot this few weeks with lesser quality time from me, so they we're incredible to understand this pontual necessity. And I mean One Time Effort! I don't plan to continue at this rate much longer. 

My Co-workers. My colleagues are the best. They make my work so much easier and helps a lot to know that I can count on them and they on me to correspond to these increased responsibilities.

So, this is it for now. Just to let you know why I was so absent and what makes my day these days.