Rui Nunes's thoughts and ideas

I'm the Country Manager of MediaResponse™ Group, responsible for developing our major online marketing brands to evolve at the Portuguese Market.

My primary goal with this blog is to be of value to you with my experience and insights as well to be open to your questions and different approaches. Feel free to ask me anything! ;-)

Video: Why Email is the Killer App for the Web

[Edited] The video embeded was removed since was in auto-play and that can be very annoying you can still get it through the links bellow[/Edited]
When I saw this interview at WebProNews with Mark Risher from Yahoo! Mail system, I couldn't stop myself thinking that this is so simple to understand that I should broadcast to everyone, even those that aren't at the e-mail marketing industry. Social networks is the buzzword at marketing right now. But email is the word that brings results, when its well done, obviously.

As Mark said it, "email is the Killer App for the Web". People use social networking to broadcast to everyone what they're doing, but use e-mail to control the personal or professional messages and to whom are sent. Although we live on a Big Brother world, and almost everything is opened wide, some things are kept personal or inclosure.

People need to have an email account even to login to a social network. People need an email to enter to whatever system that needs to send notifications or whatever. Even one of the most prolific and high growth in popularity and usage blog system in the world (Posterous) has achieved it by having a full posting capabilities through email. Email is user friendly and people are almost born knowing how to use it. So apps are good, social networks are fine but email still rocks in usage, baby! :-)

DesignersCouch: A Square Coke is a Greener Coke

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This is design at it's best. This new package it's amazing. And best of all, it's more "greener" than the classic ones.

I would go for that. I hope Coca Cola would embrace this new design!

6 Online Business Card Tools To Spread Your Personal Brand

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Here's some great tools for those who need to aggregate all the professional or personal information in one business card online.

With these online tools there's no excuse for those who say that they've missed your contact. ;-)

I just saw this at @imjustcreative and I loved it: Moon Invader watch

This is an amazing design and I'm starting to get into watches. My wife bought me a Tag Heuer Calibre S and I'm delighted with it. A few years back I was a consultant for a watches company and become more aware of this form of "art".

This is on my "want list".

It seems that Online Advertising is rising again! (chart inside) ;-)

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According to a recent IAB data presented a few days ago, it seems that online advertising is peaking again with full strength.

Great advantage again for 47% at search advertising and display getting the rest of 23%. But again, this is just the US market. We need to check Europe's counting don't you think? And Latin America. Let's not forget that Yahoo's most profitable market on search was from Brazil.

Canalmail is sponsoring E-Mail Marketing Masterclass with Michael Leander in Lisbon

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You're interested in the biggest ROI on Online Advertising? Increasing your sales through digital? Then, don't miss this e-Mail Marketing Masterclass performed by a leading specialist like Michael Leander
20th this month, in Lisbon, great e-mail marketing lessons about increasing your results and avoiding common mistakes.
If you or a friend is interested, just enter this form and benefit from the early bird price. Reserve your seat before it ends.

Canalmail is sponsoring this event and I hope to see you there. Show up and let's have a talk.

If there would be a reason to have an iPad this is the one: MARVEL Comics

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I've already said before that I would by an iPad as soon as it would be available on 3G. But this news, that I already expected before, about the coming of Marvel Comics to the iPad is fantastic.

Survey: Windows 7 Early Adopters 'Very Satisfied'

March 31, 2010

A new survey shows that early adopters are overall quite happy with their switch to Windows 7.

The survey, conducted by market research firm Forrester Research, found that U.S. online consumers who identified themselves as early adopters and had purchased Windows 7 were satisfied with the move overall.

Of the 4,559 consumers polled, 490 of them had acquired Windows 7 either with a new PC or as an upgrade to an existing PC. The survey was conducted between Dec. 22 and Dec. 28. Windows 7's consumer debut was Oct. 22.

"We found that consumers who adopted Windows 7 in Q4 were generally very satisfied with their Windows 7 PCs," Forrester analyst JP Gownder, one of the authors of the report, said in a blog post Monday.

The survey found that, of Windows 7 early adopters, 86 percent are satisfied overall, as compared to 74 percent of all Windows users in the sample.

Sales of Windows 7 have been robust to date. In early March, Microsoft spokesperson Brandon LeBlanc posted an entry to the Windows Team blog stating that the company had already sold some 90 million copies of Windows 7.

The Forrester report underlines those numbers. For instance, Windows 7 users ranked the new operating system several percentage points ahead of Windows users overall in categories ranging from ease of installation to reliability to how much it costs. In the category of speed, Windows 7 was nearly 10 percent ahead of other versions of Windows.

The survey found that, while 45 percent of Windows 7 users obtained the system with a new PC, almost an equal number -- 43 percent bought it as an upgrade to an earlier version of Windows. That's unusual but there are good reasons for that upgrade behavior.

"In short, Windows 7 is a thinner client program than was Windows Vista, meaning that it works well on older hardware configurations," Gownder's blog post said.

"The rise of netbooks, the physical assets of multi-PC households, and an attachment by many consumers to their Windows XP machines all contributed to the need for a sleeker, thinner Windows OS, which Windows 7 delivered," Gownder added.

Although Forrester's survey was focused on consumer purchasing behavior, frequently that behavior is a harbinger of how a new version of Windows is ultimately accepted by enterprise IT shops -- or not.

Some pundits have already projected that many corporate IT shops will eschew their usual 12 to 18 month waiting period after a new Windows release and, instead, move to Windows 7 before the release of Service Pack 1 (SP1).

Microsoft recently did begin talking about what will be included in Windows 7 SP1, although it didn't give any inkling as to the date for its release.

Two weeks ago, a survey of nearly 1,000 IT decision makers by market research firm Dimensional Research found that 58 percent plan to deploy Windows 7 before the end of 2010.

Stuart J. Johnston is a contributing writer at InternetNews.com, the news service of Internet.com, the network for technology professionals.

This is awesome. I'm getting all office computers with Windows 7 ASAP. Finally a good product. This is a good alternative to the stable Mac OS X Snow Leopard for what I've heard of.

Trends in Cybercrime: Report

Sophisticated campaign tracking and dramatically increased use of social networking technologies, such as Facebook and Twitter, were two of the top trends in cybercrime in 2009, according to a new report released Tuesday.

Criminal attacks using social networking sites increased by 500 percent between 2008 and 2009, according to the Blue Coat Web Security Report for 2009, by application delivery network provider Blue Coat Systems. That makes those sites the top focus for cybercriminals’ activities.

“Ever since the ILoveYou virus, the average user has known that e-mail can be dangerous,” Chris Larsen, senior malware researcher and engineer for Blue Coat Systems, told eSecurityPlanet.com. “People know to be careful with e-mail.”

But while users have learned to be careful with e-mail, many still haven’t made the connection that links or attachments in forum posts, Facebook pages, and tweets carry the same risks as links and attachments in e-mail.

“They’re used to thinking of their forum or their Facebook page as a trusted, friendly place,” Larsen said.

Users’ cavalier attitudes toward content on social networking sites are not the only reason criminals target such services; criminals can target many more victims through social networking technologies. According to Nielsen Co., in August 2009, 276.9 million people used e-mail in the US, several European countries, Australia and Brazil. In the same period, the number of users of social networking and other community sites was 301.5 million. In other words, there are ten percent more users of social networking and community sites than users of e-mail in the countries studied.

“Cybercriminals closely followed 2009 Web surfing trends looking for opportunities to exploit them,” the Blue Coat report noted. “As a result, social networking sites and services like Facebook and Twitter, Web-based business services from Google and social networking and smart phone apps have all been targets for attack. In fact, the app market as a whole, which is still emerging and largely unregulated, is fertile ground for criminal activity. For instance, malicious apps disguised as gaming apps have already hit the market. What’s worse, many companies sell untested apps in their online stores, leading customers to believe these products are reliable and legitimate.”

Blue Coat said that many of the attacks using social networking services can be attributed to a loose social environment in which users identify complete strangers as “friends” with few or no qualifications. In December, British security and data protection firm Sophos reported that it had conducted a probe that showed 46 percent of Facebook users were willing to befriend complete strangers and thus hand over personal information.

“As with so many successful Internet attacks, the primary security breach starts with an individual user who unintentionally opens the door to attack,” the Blue Coat report said.

Online criminals and their crimes are also becoming ever more sophisticated. The image of the lone hacker persists in the popular consciousness, but today’s cybercrime is big business and largely the province of organized crime.

“We’re definitely up in the hundreds of millions of dollars and I’ve seen estimates up in the billions for computer fraud,” Blue Coat’s Larsen said.

Larsen added that criminal organizations are using sophisticated marketing-like techniques to measure the effectiveness of their “campaigns” and optimize search terms.

“Everything has an affiliate code these days,” Larsen said. “They want to know which things are successful, which search terms, which bait pages.”

Larsen noted that the Zeus Trojan horse, which criminal organizations can buy as a package in underground forums, includes Web traffic analysis tools that rival or exceed the tools available to legitimate companies.

The threats themselves are also growing more sophisticated. Unlike the massive, single-purpose viruses of a decade ago, Blue Coat said today’s attacks involve thousands of similar, but slightly different threat components that rapidly adapt to thwart security measures. They are viruses, Trojans and other programs combined to form “blended threats.” Fake antivirus and fake video codecs remain the most popular vector for attacks.

“Blended threats grew faster in 2009 than in any previous year,” Blue Coat’s report said. “In one type of attack, dozens or even hundreds of Web sites are created, some to serve as phishing sites, some to deliver multiple and different forms of malware, some appearing as fake search results, and others are simply bait pages. Bait pages are designed to attract visitors by giving the appearance of legitimacy by including semi-legitimate content and cross-referencing each other. Otherwise known as “link farms,” this level of blended attack first appeared in late 2008, but matured in 2009.”

Blue Coat noted that IT organizations’ best bet for combating these threats in 2010 and beyond is to implement real-time antivirus and Web filtering, together with a cloud service that can respond in real time without manual updates. It also suggested that IT organizations focus attention on security for mobile and remote workers, which often operate outside the corporate network.

Thor Olavsrud is a former senior editor of InternetNews.com and has covered operating systems, standards, and security, among other things. 

This is always something to take care about. Hope you find it useful. You can always be updated right here: http://www.esecurityplanet.com/features/article.php/3874206/article.htm

Here's What Microsoft And Apple Need To Do To Beat Google In Search

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Look at this awesome chart from Goldman Sachs about what people really want on a search engine, specially on a mobile platform. This says a lot.