Rui Nunes's thoughts and ideas

I'm the Country Manager of MediaResponse™ Group, responsible for developing our major online marketing brands to evolve at the Portuguese Market.

My primary goal with this blog is to be of value to you with my experience and insights as well to be open to your questions and different approaches. Feel free to ask me anything! ;-)

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Half Of Email Users Have Opened Spam

Media_httpimagesientr_yhecd
via securitypronews.com

It's very difficult to be a savvy e-mail user these days because the spammers are increasingly creative, but people should be more aware and have enough careful to choose and check the origin of the email.

It's frightening that so much people still interacts with SPAM messages. Maybe that's why it's still efective to keep sending it.

Social Media Boosts E-Mail Marketing

Media_httpwwwadweekco_joikx
via adweek.com

I don't get tired of saying this over and over again. It's not that one medium kills the other. It's integration as a key for success.
Just see this survey conducted by eMarketer.com.

According to this: 81% of US e-Mail Marketers believe that social media extends the reach of e-mail content to new markets.
Check the original news here: http://www.adweek.com/aw/content_display/news/digital/e3i00b1beed6923d49ad309...

Things and 1Password comes to the iPad

Just seen an article at Maclife that confirms Things and 1Password applications coming to the recently launched iPad.
People keep saying to me that the iPad this isn't really necessary. It's just another gadget to spend money to, just a gimmick to influence Apple fans. That we could live perfectly without it because it isn't really anything with a precise function. It's not really a netbook, not an mobile phone, it doesn't runs a normal OS laptop system and processor. People can't really abdicate from their other devices to substitute for this one.

The thing is... It's not supposed to.
This isn't substituting anything. At least for the time being. But it's opening it's one space, a new gender.

Why am I buying it? And believe me, I will. Let's be completely clear. I'm not saying that this is the perfect tool for everybody, but I think there's a lot of people just like me, with my needs.

1. It's portable. It really is. It's much better to carry this iPad than my Macbook Pro 15" with me. And I travel a lot, visiting customers, business partners, my friends, whatever. Carrying a 0.73 kg it's not the same as 2.49 kg.

2. It's more handy. It's different to have a always on system, that you simply pinch the central button and the system is there, ready for you check your emails and reply or forward them. See how the business and advertising campaigns are doing (yes, there's an app for that). Reach your CRM with the touch of a finger and browse seamlessly. Entering the subway or train, or whatever, and rapidly continue to read the article or listen your music library, watch your favorite show, etc, etc, etc... It's all there by seconds. You don't have to start your computer and then shut it off. Even in a Mac it can take almost a minute for this two things. If you're a mobile guy like me, minutes and seconds count. If I could do this with an iPhone? Yes, I could. But it's not so practical as with the iPad. Larger screen and spacier keyboard makes all the difference.

3. Battery huge life. One of the things that makes me crazy it's the constant recharging of my iPhone. It's always begging for a little more juice. But it's understandable. If you have GPS location apps running, as downloading a lot of emails like I do, processing a lot of graphics like I do, this happens to other devices as well. The expected 10 hours uptime browsing the web its heaven.

4. Secure and Debugged. People say that a Mac OS X on that tablet would be screaming. I kind of agree, but let's face it. It's not designed to be a replaceable macbook. It's not for hard work, making dreamweaver, photoshop or big applications. For that you have the Macbook. This is to have a clean, fast and always on platform, that's secure and free of trouble due to the filter approval segment on the iTunes App Store. People say that's a censorship method, but actually it's that approach that makes their products stable and crispy.

5. Opens Possibilities. I'm a multi-tasked time managed executive, a father of two, a husband, a friend of few, all around nice kind of guy. Which means: Absolute no time to read articles, RSS, newsletters, books, watch podcasts, and so on. This makes my dead hours useful again. In transit (when not driving, ok??) I can catch up with missed things. I couldn't do this with the other devices because it didn't felt right.

6. Funny Gaming Platform. I guess the PSP or the Nintendo could be more powerful, but the total interaction of the iPad makes all games a delight. And I don't need to carry another gadget along.

7. Increasing apps. No doubt about it. All software houses are going to fill the App Store with incredible and ever capable applications that would turn this new gadget on a reference, like the iPod and iPhone were.

8. 3G built-in. Wifi could be sweet on other parts of the world, but in Portugal almost any hotspot it's payable or you need and account. 3G works much better. You just have a data plan with a negotiated operator and that's it.

In short. I'm not going to substitute my Macbook Pro or my iPhone. But the iPad is a great working fun tool and to me it's even more useful. Let's face it. I read more emails, work on Numbers, Pages and Previews apps, check my professional social networks more than I use other more resource needed systems.

Now, let's see when they have one available to me. ;-)

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No Copy And Paste for Windows Phone 7 Devices

Media_httpmashablecom_uhabc
via mashable.com

This is just amazing. After everybody making fun of iPhone's lack of providing a simple "copy & paste" to their devices, now there's the Windows 7 powered phones that come without that ordinary functionality has some say.
I just think this is hilarious!
Well, let's see how Windows 7 Phone users are going to react now.

Incredible New Architecture Underground

Media_httpobviousmago_mwouf
via obviousmag.org

I just love design. In all aspects of life.
This house in Pachamac made for a couple of philosophers is a given example on how we can live completely adapted to the surroundings. We don't need to make a house completely disruptive just because it's how it has being made ever since. We can do better.
I particularly like more vegetation, but this is just an example on how it's done.
Lovely!

I just go berserk with this design! Modern Office at your backyard

Media_httpwwwtoxelcom_njiyn
via toxel.com

I'm a design freak. I love great product design and inspiration comes for me when I'm surrounded with beauty.
I've seen these ever growing backyard offices and I'm delirious to have one. It's not a question of isolation. It's a question of mind breaking rules and pre-defined mindsets.

These mean machines...

Media_httpwwwpopwupin_meckz
via popwuping.com

It's amazing how imagination and human aesthetic performance achieve so different solutions for the same objective. To ride free!