Rui Nunes's thoughts and ideas

I'm the Country Manager of MediaResponse™ Group, responsible for developing our major online marketing brands to evolve at the Portuguese Market.

My primary goal with this blog is to be of value to you with my experience and insights as well to be open to your questions and different approaches. Feel free to ask me anything! ;-)

Great Expectations for Email and Social Networks at the 2011 Ad Planning

Arroba

According to a recent survey conducted this November by Strongmail, an email marketing company based in the US, clearly shows that almost two-thirds of companies around the globe will increase spending in email marketing. Now, that's for those claiming that email is dead.
The same study indicates that social network spending is right next to it. 57% claims that they are going to increase their budget in social networks. But the most curious thing is that companies are joining efforts and staff in the same team both for email and social targets. Which means, as I've always supported, social and email marketing should be complementary and not competing. 

Attention, this isn't just for big companies. Small and medium companies are embracing these strategies and seeking to engage with their customers integrating social and email as a crucial strategy. 
You can check the charts and original info right here.

Loved this house! You can get ideas...

Media_httpwwwhomerevi_jepee

I just love open spaces for living and work as well. And this apartment is so magnificent that seems to be begging to be purchased. ;-)

Merry Christmas to You!

(Merry) Christmas Labbit
Photo originally from Flavia

Just stopped by to wish you a Merry Christmas and a fantastic Holiday with all your family, friends and those who you care about.

This is a time of gathering, being thankful for what you have and be there for those who need you.

I'm going to close it now and heading for my home where my family is expecting me. 

See you next week! 

This is a too good article from Seth Godin to let go!

This is too good to let go, without sharing it to you properly. Seth Godin has so interesting remarks and ideas about how to properly organize an enjoyable and profitable event that you must read this points:

I've been to a bunch and here's what I've learned, in no particular order:

  • Must be off site, with no access to electronic interruption
  • Should be intense. Save the rest and relaxation for afterwards
  • Create a dossier on each attendee in advance, with a photo and a non-humble CV of who they are and what they do and what their goals are
  • Never (never) have people go around a circle and say their name and what they do and their favorite kind of vegetable or whatever. The problem? People spend the whole time trying to think of what to say, not listening to those in front of them (I once had to witness 600 people do this!!)
  • Instead, a week ahead of time, give each person an assignment for a presentation at the event. It might be the answer to a question like, "what are you working on," or "what's bothering you," or "what can you teach us." Each person gets 300 seconds, that's it.
  • Have 11 people present their five minutes in an hour. Never do more than an hour in a row. The attendees now have a hook, something to talk to each presenter about in the hallway or the men's room. "I disagree with what you said this morning..."
  • Organize roundtable conversations, with no more than 20 people at a time (so if you have more attendees than this, break into groups.) Launch a firestarter, a five minute statement, then have at it. Everyone speaks up, conversations scale and ebb and flow.
  • Solve problems. Get into small groups and have the groups build something, analyze something, create something totally irrelevant to what the organization does. The purpose is to put people in close proximity with just enough pressure to allow them to drop their shields.
  • Do skits.
  • Have a moderator who is brave enough and smart enough to call on people, cut people off, connect people and provoke them in a positive way.
  • Invite a poker instructor or a horseshoe expert in to give a lesson and then follow it with a competition.
  • Challenge attendees to describe a favorite film scene to you before the event. Pick a few and show them, then discuss.
  • Don't serve boring food.
  • Use nametags at all times. Write the person's first name REALLY big.
  • Use placecards at each meal, rotating where people sit. Crowd the tables really tightly (12 at a table for 10) and serve buffet style to avoid lots of staffers in the room. Make it easy for people to leave boring tables and organically sit together at empty ones.
  • Do something really interesting after 10 pm.
  • Serve delicious food, weird food, vegan food, funky food. Just because you can.
  • Don't worry about being productive. Worry about being busy.
  • Consider a tug of war or checkers tournament.
  • Create an online site so attendees can check in after the event, swap email addresses or post promised links.
  • Take a ton of pictures. Post them as the advance progresses.

Here's the goal: new friends. Here's the output: a new and better to-do list.

This original content from Seth Godin. You can check it here.

This is original content from Seth Godin at his blog. You can and must check it. It's a great help for those willing to make a good event.

Make real things not dreams

Dream

We spend too much time dreaming instead of trying to make those dreams real. I see way too many people stand still just dreaming with great things or achievements but not making nothing to change their situation.
Let's do something about it.
I know that it always good and smooth when we dream. Another thing is when we actually try to develop something. A lot of obstacles and bad things seem to show up constantly. These things were not there when we dream it. Why? Well, because it was a dream. That's it's job. To make things pretty and nicer and stimulate us to try and get it. Well, after we start it, our job is to try to achieve the main goal. Make it successful.

The road is full of small bumps and holes, but there's still a lot of nice pavement and wonderful highways to ride. So, dreams are nice but we need to make some of them real or else it loses their purpose.

Great day at Ericeira

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This was a great afternoon. Hope you enjoy this shots!

MediaResponse Group supports UploadLisboa

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MediaResponse Group is supporting Upload Lisboa Event this month at Universidade Nova de Lisboa.

It's always a great motive to help events like these where the common goal is to change minds, share experiences and increase knowledge. So, I'm really proud my company cares about the same things that I do.

There will be two days. Brian Solis (@briansolis), André Rabanea (@andrerabanea) and Rodrigo Saraiva (@rsaraiva) are just a few speakers.

If you care about networking, listening to great people and share ideas, you're welcome to show by.

Have you already prepared your Christmas Holiday digital communication?

Day 337 - white christmas (tree)
Original photo by Brian J. Matis

Fact: If you have a focus like a Holiday Season where everybody is integrated it becomes extremely easy to communicate through them. It’s like every person have a common sports team. Is cultural linking.

So, why aren’t you using it at your favour? A few years ago (dare I say 1 year?), everybody was using the Holiday Season to have a more effective digital marketing strategy. Today, it’s so different.
We have special discounts, promotions and so on, but we seem to have lost our capability to engage with others through this excellent opportunity.

Let’s make something straight: This isn’t an excuse to elude people. It’s just a way to engage with people using the same interests and sentiments.
But if we do things the right way all can benefit. Why can’t we talk the same language as everybody?

So, if you want to take advantage this season, start designing your communication to approach people the right way. We’re almost there.