Rui Nunes's thoughts and ideas

I'm the Country Manager of MediaResponse™ Group, responsible for developing our major online marketing brands to evolve at the Portuguese Market.

My primary goal with this blog is to be of value to you with my experience and insights as well to be open to your questions and different approaches. Feel free to ask me anything! ;-)

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Wired international subscribe feature #fail

 

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 I've just received it an e-mail offering a great subscribe package for the Wired Magazine, which I actually like. I'm not a fan, but some articles are very curious and interesting. So, for the offering of a digital subscribing year package for 10$ I would buy it. But when I click on the promotion I reach a purchase package that explains that was only a US promotion. It offers a link to non-US residents and what a surprise. My only option, since I'm in Europe is to pay 70$. 

 

Let me get this straight. The non-US residents I suppose it's a paper copy to have such a price difference. Or else is pure dementia. The information on subscription site is not entirely clear and I still don't know for sure if it is an e-mailed version or an traditional mail delivery. Do they think that people don't search and figure out that price difference? Now, I have a strong bitter feeling against a magazine which I actually liked, but this attitude towards their customers is idiotic.

I understand that they don't want to make competition between the different country versions. For instance with the UK edition which costs an astounding USD76$. Even more expensive. Is it so costly to send a digital version?
Wake up. Today, we can see a Mashable or a TechCrunch, or a Gizmodo, or a thousand other sites to receive the same or even better info. And for free... so far. So, this isn't the answer to prevent the exodus from paper to digital. By the contrary. May the Condé Nast publishers understand this someday!

Here's a tip. Make a digital version readable in several supports like iPhone, PC, Mac, Android, Kindle and so on... And cut the price a big chunk. Like the USD$10 you're charging the US residents.

Give

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I consider myself a successful man. I have the family I always dreamed of and I'm a respected professional at my line of work. I'm valuable to my company, my colleagues, my customers and my friends. And since I received so much, I need to give a lot more.
So, I propose myself to find someone that needs some help and just give. Share experience, knowledge and ideas. Share money, share efforts... Just share!
I just receive so much more back.

Coincidence or not, some people are reaching for me and ask my assistance, my help. And it's a big priviledge to have the opportunity to be helpful to someone.

Since two weeks from now, my family has given a lot of stuff. Used and new clothes, toys, tools, gadgets,  money of course and we realized that we collect too much stuff. We don't need so much. So we're providing whatever we don't need or use to people who need it. It's so easy and yet, people still are restraint to their things.

One wonderful idea that my wife thought was to use those points on brand fidelity cards to exchange it for some products that would be useful to someone in need. I didn't think on that before. We collect a lot of points by those cards every time we use it and we exchange it then for some stuff that we don't really need. Yet, it can be so important to other people.
So, my wife exchanged our Pharmacy points by some baby products and we are giving it to the Teenage Mothers Association, my stepdaughter  school aid project. Its so so simple and it can mean the world to those young teenagers with a kid on their arms.
My gas points card is loaded, so I'm exchaging those points for something useful and then give it to an non-profit association.

But I'm still not happy. I want to be engaged on something. So I'm participating at the "Clean Portugal Movement" in my local area and help to gather some trash at the woods. Do something for the community where I live that has giving me so much. 
If you live in Portugal you can join us anytime and be very welcome.

Fortunatelly I can also help people with my expertise and know-how. So, that's how I join some amateur associations and help them with their communication and web necessities. 

I'm a very busy man. Almost don't get time to be with my family, but still it's so important to make a big effort and be of value to someone that needs some kind of help. Share what I get so much.
So I plea: Share something, help someone just for today or tomorrow. You'll see that's addictive. ;-)

P.S: By the way, if you need some help, drop a line and ask. It will be a pleasure to be of use.

Would the media be better if Google didn't exist?

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via meiosepublicidade.pt

Honestly?? They would be better if TV, Radio, Outdoor, Internet and other advertising media would not exist. If they were the only one, they would be better... and then again...
Times change and we need to change with it. We cannot sit on our corner and pointing the finger claiming "that boy" changed the game. If were not Google it would be another player. The Press and content generators need to understand and embrace the new technologies, and specially the new reality to achieve profit.

The eye-wear brand Moss undresses a model to advertise the product

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via meiosepublicidade.pt

I'm always checking new creativities, ideas, advertising whatever, because it's my line of work.
But, today, I've received this news (in portuguese) that the eye-wear brand Moss has undress a sexy model to demonstrate (get this) that women can also be sexy by their eyes and eye-look than just for the complete package (you know, from head to toes). So, let me get this straight: They are posting a naked woman to demonstrate that they are sexy... because of the spectacles on her eyes.
Right... it makes sense.

E-mail as my favorite tool of communication

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I was browsing my inbox. I have to deal with more than 180 legitimate e-mails a day and some 800 to 1400 spam ones. So when I go absent for a day or two to be with my family or just for some time off, when I check it... well, it seems that become out of control.
Still, it's my prime online communication tool. It's so easy, powerful and organized. Yet, it's so simple tool that become standard. Even RSS feeds I prefer to read on my Mail.app from Mac.

But let's come back to the beginning... I was browsing my inbox and a post from Fred Wilson that claims that how much he loves his gmail service. And actually, it's true. When we have a simple, functional and inteligent tool to deal with hundreds of emails a day, its precious. We enjoy even more to use the e-mail as a link to the world. So, I've got a Google Wave account and I already have a lot of friends there, but it's not as interesting as gmail. Why is that? 

Making some assumptions and from my experience, what I enjoy from e-mail is that you don't need to answer in that exact moment. We receive it, read lightly for the first time, see the main points and then pass to another e-mail. Make our mental organization and stablish some hierical importance to each one of those. Some we answer in a few minutes, others we just do after a few hours or a few days. You're in charge. You decide. With instant messages, or status updates you need to provide feedback in that instant (maybe that's why theire called "instant messages" ;-))

You can't let it rule your life. Or be completely dependent of it. But you can and should make it work for you.
If you want we can exchange e-mails on how to make it work for you and me. I'd love to learn from you!