Rui Nunes's thoughts and ideas

I encounter this kind of myth every time a mature products marketer looks at me with superior knowledge and claims that their target audience is still dumb and info-excluded.

Posted via email from ruinunes's thoughts and ideas

But it's interesting, because I like the reactions during the event and then afterwards with widely differing views.

Therefore, this is my reaction and my impersonation of the Gato Fedorento's sketch about Prof. Marcelo Rebelo de Sousa that appeared in the presentation of Rodrigo Moita de Deus:

1. The event was positive? Yes.

2. Could have gone better? It could.

3. But it was worth it to go? Yes.

4. The portfolio of speakers could have been better? It could.

5. But justifying the presence in a rainy Saturday? Some say yes.

6. The speakers have put some effort on it? Not all.

7. Deserved an applause? Deserved.

8. Viewers had corresponded? No.

9. Viewers should have intervened with more value to the discussion? Absolutely.

10. The panel twittergrid exposed at the event to follow the hashtag of twitts was good idea? No.

11. The panel twits should be applied to a more educated and professional audience? Yes.

12. It should be moderated by the organizers of the panel twitter exposed in the event? No.

13. For thus lost the sense? Exactly.

So recapping ...

1. The event was positive? Yes.

2. Could have gone better? It could.

3. But it was worth it to go? Yes.

4. The next event will be better? Yes.

5. Someone has had enough of this cheap copy and meaningless of the Gato Fedorento sketch of Prof. Marcelo Rebelo de Sousa? I do.

Now more seriously, I have to confess that for the audience with a little luggage and know-how on the subject, it meant very little. Because, nothing new was discussed. But it was great to make some networking, meeting new people, reviewing others, feeling the absence of some ...

Of all the interventions I had the opportunity to see, I was very pleased with the demonstration of Armando Alves Web Strategist at FullSIX Portugal. Very complete and rich in content. Original and demonstrating that it was designed by a professional with a lot of baggage. I also liked the collection of data and presentation of Sergio Bastos which needs to be follow closely. Although he should bet in a more relaxed attitude and confidence, his work has proved to be the most complete and valuable at the event.

Just one more note to the presentation of Daniel Caeiro and Flávia Paluello of Torke of 2.0 that was relaxed and irreverent. Touched points that I consider very important and the fact that the brands still don't know how to seriously work with social networks, without the support of this new generation which makes everything so natural. I just don't share the enthusiasm about their action so-called "guerrilla marketing" to take by "assault" the Hi5 social system with fake profiles to put a profile photo with the logo of MySpace. I like Torke's innovation and irreverence in its essence, but there are certain procedures that should not be exceeded. Especially when involved brands take years to implement.

To the organizers, just my note of appreciation for the courage and the effort designed to break barriers and to organize events that should have more support and be cherished. Just a mention to the twitter panel on stage that should have been thought in another way. In fact, we must interact using these innovations but who knows if instead of directed to the public, were to be read by speakers on their own monitors so they could interact with them and not be distracted by the contained laughter of the audience which many of them dare to certain comments since they were to be published on the wall and hence the appeal to the individual ego.

In any case: Was it worth it? Undoubtedly yes.