Rui Nunes’s thoughts and ideas

I'm the Country Manager of Canalmail Portugal, the leading media group in Permission E-mail Marketing and Direct Response Strategies.

I'm focusing on e-Marketing and Web Creativity listening, reading and learning a lot. If I can provide some knowledge in exchange that would be a pleasure for me.


Searching facebook

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Do you want more quality or more regularity?

It's been a while since I post anything at my blog (since 5th July).
The cruel truth is: I'm busy! I dedicate my time to work (I run three companies) and my family.
It's the spare time that I publish something I want to share at the blog. Also, I've discovered a changing paradigm: If I want to spread something I really care to the people that follows me, I use the twitter or facebook accounts.
The blog is to have a complete and thoughtful dissertation about an issue. Or several issues.

It's was a coincidence that some of the people I follow reached the same conclusions. Loic le Meur (founder and CEO of Seesmic and Le Web conference) had a recent post about precisely that. Paraphrasing Loic and also Justin Kownacki, do you prefer to read low quality posts on regular basis or a more profound and thoughtful post on a lesser frequency?

Reading the comments on both articles and making a quick search for other similar articles, the response is almost the same: Quality is better than frequency! But most important, for me to stay passionate about writing here, I need to insert my believes in every thing I do. And I'm a strong believer that it's better to just publish things I really care about and I have something meaningful to say. It's a question of respect. Respect for you as a reader, respect for the issues I mention and also, respect for me.

So, making this clear, I'll continue to post, but just when I have the time and something I can explore, make the complete homework and expose my ideas about it.

Please, if you have something to say about this, make use of the comments section. It's there for some reason. ;-)

Linkedin finally becoming a social tool

After all this years and maybe because of Facebook influence, the prime professional social network Linkedin has changed their look & feel as some tools, transforming its interface on a more user-friendly and practical tool to communicate to our connections.

It's so easy to access to the main page that now reflects a status timeline and spread our message that it trends a new use of this network. The events, the blog posts and specially the discussions are on the rise. Everybody is using it and it's so easy. Why? Because it come down to what people are used to it. Twitter and Facebook had changed the look&feel of the web and people are used to this new clean and practical interfaces.

I'm using Linkedin a lot more. And I'm reaching people because I'm not doing a big effort to it. I'm just interacting, communicating and when we look again, are the people which I was looking for asking me questions. It's completely game changing. And it's great! ;-) Use it well and wise: which means: give value to them, to receive retribution.