Would the media be better if Google didn't exist?

Honestly?? They would be better if TV, Radio, Outdoor, Internet and other advertising media would not exist. If they were the only one, they would be better... and then again...
Times change and we need to change with it. We cannot sit on our corner and pointing the finger claiming "that boy" changed the game. If were not Google it would be another player. The Press and content generators need to understand and embrace the new technologies, and specially the new reality to achieve profit.