Rui Nunes's thoughts and ideas - e-Marketing Specialist and Advertising Professional

Do you want more quality or more regularity?

It's been a while since I post anything at my blog (since 5th July).
The cruel truth is: I'm busy! I dedicate my time to work (I run three companies) and my family.
It's the spare time that I publish something I want to share at the blog. Also, I've discovered a changing paradigm: If I want to spread something I really care to the people that follows me, I use the twitter or facebook accounts.
The blog is to have a complete and thoughtful dissertation about an issue. Or several issues.

It's was a coincidence that some of the people I follow reached the same conclusions. Loic le Meur (founder and CEO of Seesmic and Le Web conference) had a recent post about precisely that. Paraphrasing Loic and also Justin Kownacki, do you prefer to read low quality posts on regular basis or a more profound and thoughtful post on a lesser frequency?

Reading the comments on both articles and making a quick search for other similar articles, the response is almost the same: Quality is better than frequency! But most important, for me to stay passionate about writing here, I need to insert my believes in every thing I do. And I'm a strong believer that it's better to just publish things I really care about and I have something meaningful to say. It's a question of respect. Respect for you as a reader, respect for the issues I mention and also, respect for me.

So, making this clear, I'll continue to post, but just when I have the time and something I can explore, make the complete homework and expose my ideas about it.

Please, if you have something to say about this, make use of the comments section. It's there for some reason. ;-)

Tags articles blog facebook publish respect twitter write
August, 21, 2010
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Education, Broadband and data transfer plans as needed as air

Credits of the photo for beefy_n1.

There's no question about it. Broadband and data transfer capacity should be considered as basic needs for evolved Countries as it is the education or health care plans. The power of a country can be measure in the future as the percentage of high end internet users. Just imagine, being well educated and also given the full access to the biggest knowledge data center in the world is what is going to give the major advantage from one civilization to another without it.

Yes, China, Brazil and other evolving countries have the strength of numbers, but get a look at India. Well educated and with low wages with a great internet access and capacity. It's more probable this country to be a bigger power than China or Brazil if these countries do not invest in educating their youngsters properly and provide broadband access to the big population centers.

Now, let's take a look at the so called big powers like USA or the central Europe countries? USA had a great cable and broadband implementation as also they invested dearly in education. But studies show that they invest great deals of money, but have very low productivity from this investment. This is mainly because their students in general don't realize how a great opportunity having a good education really is. And some critics even say that the educational program in ancient and not adapted to the new reality. They also have a low Mobile broadband implementation, something that England, France, Spain, Germany and Japan just to mention a few had a great deal.
Now let's take a look at Europe's education; there's no doubt about it that they have some of the best universities and sources of knowledge but they're lacking the entrepreneur feeling or the love for risk. In the past 20 years, the majority of the biggest new digital companies came from US, but pay attention to the new growth of startups at places like India, Israel, Turkey or France.

France is an atypical example, since is a big country in Europe with a lot history and a heavy background but there's no doubt about it that some of the most interesting startups had came from french entrepreneurs. They're not very buzzed but sure can make big money out of these businesses.

In short; we need education, teaching entrepreneurship, not being afraid of risk and... essentially, high end broadband and data transfer.

Tags broadband data education entrepreneur study
July, 5, 2010
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This is just awesome bedroom designs and I want one of these

via oddee.com

I just love design as you already noticed and these bedrooms designs are just gorgeous. I'll open my imagination and design a personalized bedroom for me and my wife.

Great street art right on Lisbon!

via unurth.com

I've never seen this before, and it's right here in Lisbon, where I work everyday. I'm stunned by the beauty of it. Here's a good use of abandoned buildings.

I'm going to search it. Really!

This is why we need to trust our guts even if the critics dig our grave expecting the worst!

Two years ago, Gary Kelly drew a competitive line in the sand when he decided not to charge passengers for their bags.
The 55-year-old chief executive of Southwest Airlines Co. didn't want employees to face customer wrath for an issue that would have gone against the essence of Southwest.
"We had our niche for a long time," Kelly said in his headquarters office at Love Field in Dallas. "We were the low-cost carrier, the low-fare carrier. Nobody paid much attention to us. Well, that ain't the case anymore."

via latimes.com

We have a full hand of good examples. From Steve Jobs from Apple, to Tony Hsieh from Zappos or José Mourinho world's best soccer coach. Critics severely restrict the most innovative ideas or those who breaks the status quo.
Our grave is caved on pages of continuous through down attacks and everyone joins to be one more voice of doom. But if we stay firm and we get the trust from our team and investors we can demonstrate that our path was right all along. The bigger risk is to stay put. Not moving a straw until the world shows that it isn't the same anymore.

Wake up! You need to be confident and true to your thoughts and knowledge. If deep down your guts say that you're right, then go ahead and demonstrate that the fool is the one who maintain everything the same.

See the example of Gary Kelly. Named a fool and now it's respected for his courage to demonstrate that he was right all along.

Tags courage decision gary kelly management southwest airlines Steve Jobs tony hsieh zappos
May, 13, 2010
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This is one of the most accomplished ads to the target in mind!

via youtube.com

It's incredible how the emotions can be brought to life on an ad and really change mindsets. It's memorable!

Tags ad advertising seatbelt target Video
May, 9, 2010
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Things I love

It's been a while since I last posted here. It's like a list of priorities and on my agenda, posting on a blog it's on the middle scale.

Sorry if I'm being rude and seem a little disrespectful for my blog readers attention and caring about what I write, but I'm being completely frank about it. On top list there's my family, then there's my job and responsibility to my co-workers, my management team, my clients, and my investors (this isn't in any particular order of preference, or then again it could be). Only then, I can think on writing a post.

Straighten that up, here's what I want to say today.

I'm having a lot and I mean a lot of work lately. Time is precious and sometimes it seems short. But nothing that a lot of discipline and agenda don't manage.

However, there's some things that come in handy for helping achieve our goals on a more precise, quick and professional manner. Here's a list of things that enjoyed having for helping me solve these increase of work.

My e-mail. When someone learns how to work effectively with this incredible communication and logging machine it's an incredible tool. Later on (if I get the time for it) I'll post some of my techniques to accomplish most productive day with an email account. Some of my accounts are served by an Exchange system which is great by the way, and others are managed by Google GMail. Both of them are... well, everywhere! I get my synced emails on my mobile, my laptop, my desktop, web browser, on apps, on the cloud, everywhere! And always the same no matter what device I use. This is something.

My 1Password account. No matter where I am, I get access to my logins, passwords, sensitive data, etc, etc from any online connection through a seamless application accessible from everywhere and that makes my life so much easier.

My Evernote account. Talking in get everything with you. Evernote is the most easy and powerful notebook ever. They have apps and plugins for almost every device or system. And just in case, they have a web access to be reached from literally everywhere.

My Macbook Pro. There's no doubt about it. I used a PC since my first working days and about 5-6 years ago I've changed to a Mac and that was one of my best decisions ever. It's expensive (comparing to a PC price), but the stability, power using and incredible resistance to very heavy usage working days makes any penny worth it. From my experience in using several PC brands is that I would reformat my PC 3 times every one year of usage and even though I would have tremendous crashes in the middle of my work which would be lost. For those mocking about the several re-formats needed, I'm a really heavy user. I use graphic software (Adobe is a tremendous supplier ;-)), e-mail platforms, coding software and social networks apps all opened at the same time and beefing like crazy. Try doing that on a laptop PC! ;-) Really... In a regular basis.

My iPhone. It's great to keep up with almost every one of my services in a mobile device so powerful and easy to use as this one. It just lacks a better battery life, but it's expected this drain of "juice" with so much capabilities and downloading data like crazy. I can actually make almost any web solution with this device, except coding stuff that envolves more hardware and software capacities. Comparing to other devices like Blackberry and Google Android, the user experience is beyond compare and work flow is richer.

My Adobe Software. I've got almost full package from Adobe and I couldn't be more happy with it. Dreamweaver is simply the most productive app to deploy code. Photoshop is simply the most capable for digital make-up and Illustrator does is job without lack of features.

My Seesmic Desktop app. If what you need is a single app to stay updated about several social networks, then Seesmic seems the best choice. Very user-friendly and with powerful features, it's navigability the strong point. The web version though doesn't have multiple social network accounts. Then HootSuite is the best choice.

My Family. They put up with a lot this few weeks with lesser quality time from me, so they we're incredible to understand this pontual necessity. And I mean One Time Effort! I don't plan to continue at this rate much longer.

My Co-workers. My colleagues are the best. They make my work so much easier and helps a lot to know that I can count on them and they on me to correspond to these increased responsibilities.

So, this is it for now. Just to let you know why I was so absent and what makes my day these days.

Video: Why Email is the Killer App for the Web

When I saw this interview at WebProNews with Mark Risher from Yahoo! Mail system, I couldn't stop myself thinking that this is so simple to understand that I should broadcast to everyone, even those that aren't at the e-mail marketing industry. Social networks is the buzzword at marketing right now. But email is the word that brings results, when its well done, obviously.

As Mark said it, "email is the Killer App for the Web". People use social networking to broadcast to everyone what they're doing, but use e-mail to control the personal or professional messages and to whom are sent. Although we live on a Big Brother world, and almost everything is opened wide, some things are kept personal or inclosure.

People need to have an email account even to login to a social network. People need an email to enter to whatever system that needs to send notifications or whatever. Even one of the most prolific and high growth in popularity and usage blog system in the world (Posterous) has achieved it by having a full posting capabilities through email. Email is user friendly and people are almost born knowing how to use it. So apps are good, social networks are fine but email still rocks in usage, baby! :-)